The Genesis Of Emotional Branding

Emotional branding is considered by some to be a relatively unique field yet in the PR world we have been using it for years. The PR process is not only effective as a media placement tool innovative companies and entrepreneurs are utilizing the basic methodology understanding that it is one of the most powerful and effective brand building tools available. A company builds a lasting successful brand by developing and creating an effective story. It is not about the hardsell or being the biggest or the flashiest or even the coolest; it is about making a deep powerful connection about communicating on a basic human level

Having worked as a journalist editor and producer I know from the medias perspective what makes a powerful and compelling story. Having served as president and CEO of Anthony Mora Communications Inc. for over sixteen years I also know from the perspective of a public relations consultant what creates a story the media will respond to.

The two criteria are generally quite similar. For a story to work it must be engaging interesting and hit a basic human core and public relations is the only form of marketing that lives or dies on how compelling the story truly is. Unlike advertising with PR you cannot pay to have a story placed in the editorial section of the media well at least it shouldnt work that way. You must craft and pitch a story compelling enough to capture the medias attention a story that in essence is strong enough to become the news.

PR is a process and using that process is the most effective and powerful way to create and develop an effective brand. Generally companies have turned to marketing firms to build their brands and whereas these firms can be effective it is the PR mindset and methodology that truly creates the most powerful and lasting brands. As a PR Consultant my job is to communicate to be a consummate and effective storyteller which is what branding is all about. A successful brand tells a companys story both emotionally and narratively which is why PR consultants who truly understand the process are the most effective brand creators around.

Copyright Anthony Mora 2008

For further information visit:
www.AnthonyMora.com

About the writer:nbsp;nbsp;President CEO

Anthony Mora began his media career as a freelance journalist for such publications as Us Rolling Stone and other local and national publications. He also served as editorinchief of two Los Angelesbased entertainment and lifestyleoriented publications. In 1990 Anthony formed Anthony Mora Communications Inc. a Los Angelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets. ! Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field.

How To Land Your Perfect Job

By Dave Capra

As we are being barraged by news stories of a struggling economy and we experience firsthand just how bad things have become we need to take appropriate action to get things moving in a different direction. And as we see layoffs and unemployment reach record levels finding a job in this environment has grown increasingly difficult.

That is why it is vital to your job search to have a killer resume. Recent statistics have shown that the average job posting receives over 1000 resumes to fill one position. I find that figure to be staggering. What are the odds that your resume will even be read by the person doing the hiring?

An employer simply doesnt have the time to look through and read every single resume sent. Your resume needs to somehow attract their attention immediately to make the cut. Experts say this is only about ten to fifteen seconds maybe.

Consider hiring a professional to create and write your resume. These are people that do this for a living and know exactly what hiring managers and recruiters are looking for in your resume. However this can be quite expensive with most services charging over 100. When you cant afford to hire a professional to write your resume

Here are some tips to follow that can help your resume get attention when you cant afford to hire a professional.

The first thing to do is realize what the purpose of your resume is. This is a common mistake made by most job seekers. The purpose of your resume is to get you interviewed not get you employed. Like the old adage you need to crawl before you walk. The resume should serve as a way to open up a dialogue with your prospective employer to get a conversation started.

Your resume needs to have eye appeal. It must be easy to read quickly. It must be brief. When I sat in the big chair as an employer I have seen many resumes most of them tragically bad that I never bothered to look at from people who probably had good qualifications. What I found unprofessional was the way they treated their first impression with me which was their resume. They never got even a call back from me.

Have you ever sent out a resume to an employer and never gotten a response? Do you see where Im going with this?

You dont have to lay out a history of every little thing you have ever done. A couple of key bullet points of your duties with each job are more than sufficient. I have seen many resumes that have twenty duties listed such as key operator Xerox machine or filled coffee pot when empty. Keep it simple and professional. An employer will appreciate the respect you have for their time when they see your resume professionally written like this.

Try to keep your resume to no more than two pages. As I stated throughout this article an employer is busy and does not need to read a book about you. The more you hone your skills and experience to what they are looking for the better shot you have of getting the interview.

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Retail Hangers

Choosing hangers for your store is an important step in your design process. There are many different styles to choose from and you want to make a good decision at this step in your store design. There are a few things to consider and you should educate yourself before you purchase any hangers for your store. Make a good decision and you can promote your brand and have a functional practical investment at the same time.

The first step is to consider functionality. Plastic hangers are cheaper than most and can work well in larger stores that have a lot of merchandise to display. This may be the best choice if youre on a tight budget. One thing to consider about plastic hangers is the quality. If youll be sending clothing out of the store with the customer then you may decide to go with something cheap and quality may not be the first thing on your mind. But if you want to keep your hangers and use them over and over then you should go with a higher quality acrylic or the like to ensure that the life of the hanger is long. Otherwise youll end up restocking your hangers all of the time and creating a lot of waste.

If youre selling heavier items like coats and jeans then the quality of the hanger becomes even more important. Hangers that can break will make your merchandise end up on the floor damaging merchandise making a poor impression on your customers and creating a sharp dangerous hazard in your store. Wooden hangers are best for heavier merchandise.

Sticking to one type of hanger throughout your store will give your store a more uniform feel. This also makes reordering easier. Having highquality wooden hangers makes the best impression on your customers. You can buy matching ones in all different styles to accommodate different types of merchandise. Ones with clips are good for hanging pants face forward. Wooden hangers with a round hanging bar are great for keeping wrinkles and creases out of pants that are hung short.

One thing you may not have considered is how the hangers you choose can brand your store and promote your image. A lot of consumers will actually pay more for an item displayed on a nice wooden hanger than they would for the same item on a cheap plastic one. Wooden hangers are thicker and keep items separated where they can be easily sifted through for sizes without getting smashed together or jumbled on the rack.

People will eventually come to associate your store image with your name. Hangers are and iatrical part of that association. They become part of your brand image so you need to consider what that image is. Are you hoping to promote discounted items or highend fashion? What type of customer are you hoping to attract? Keep all of these things in mind when selecting your hangers and youll be happy with your decision for years to come.

About the writer:  About the Author: Ron Maier is the owner of The Hanger Depot a leading provider of high quality hangersincluding wooden hangers. For more information please visit http://www.thehangerdepot.com.